Job Description

Job Description

We are looking for a strong Performance Marketing Specialist to join our dynamic Regional Performance Marketing team. You will have a focus on execution specifically for the search engine marketing channels as well as display, working closely with our Central team in Berlin, Germany and the other specialists in the regional PM team in Dubai, as well as the local marketing teams across MENA countries to help them grow their business on our platform.


Job Responsibilities

• Creating, developing, and optimizing Google Ads campaigns on Search and Display, App Campaigns for Installs and Re-engagements, Performance Max Campaigns.
• Supporting the Performance Marketing Ad Operations team in the daily business operations with hands-on approach and working closely with the Central SEM and Display team in exchanging best practices, insights and trends
• Working closely with the specialists in the regional performance marketing team, and driving closer integration with local marketing teams and growth initiatives and plans.
• Managing, uploading and optimizing product feeds for dynamic ads following best practices and prior experience working with Google Merchant Center
• Able to conduct tests and experiments to measure incrementality on Search and Display
• Understanding, analyzing and reporting on the performance marketing campaigns by identifying KPIs and improving performance through actionable insights.
  
  
  

Responsibilities

• Bachelors degree in marketing, computer science or business disciplines.
• Minimum 2 years of hands-on experience in Google Ads in specific and performance marketing in general
• Experience working with MMPs such as Adjust, Appsflyer, Branch, Firebase, Etc
• In-depth knowledge and understanding of the web and app technologies and the latest trends in search behavior, shopping on search, Google Performance Max, AC Campaigns, Demand Gen,VAC