Job Description

In charge of driving the online business and growth of the division

• In charge of the online sales target of the division
• Negotiate and align business plans with online clients
• Optimize Gross to net and manage customer PnL

• Effectively plan and monitor business performance
• Manage the daily midterm and long-term interface between the client and LOréal

KNOWLEDGE & EXPERIENCE

• Oversee the brands online sales and development of an excellent user experience and customer journey

• Take data driven decisions to drive performance, traffic & conversion to maximize sales (through retailer data, sell out, media reports)
• Build joint business plans with key partners and manage day to day relationship
• Develop & tailor activation plan in alignment with OBMS & ensure execution. Assess performance & learnings/ takeaways.
• Manage promo budget and track performance & ROI
• Ensure operational excellence through planning, forecasting, in collab with supply chain team
• Collaborate with cross functional teams on various tasks: Finance, operations, content, media & activations
• Set business objective to media counterparts, monitor results and recommend amendments to maximize impact
• Shares experience and best practices with Tribe members (CDO, and other E-Retail Brand Managers)
• Define Ecommerce Dashboard with clear KPIs qualitative (Sell in, Sell Out,market data & digital shelf
• Brand vision and understanding associated with good product sensitivity
• Strong digital mindset
• Experience in E-Commerce & Commercial
• Strong customer and consumer journey understanding
• Synthesis capacity, in order to share information
• Experience in collaborative work; ability to form strong relationships with various stakeholders

• Develops online content to communicate brand story while driving brand awareness, engagement and advocacy:
  • Have in-depth knowledge of markets, competition, and audiences in order to curate and create relevant and engaging content that helps drive engagement.
  • Lead brainstorming, ideations, and conversations around social communication direction for both big ideas for key launches and day-to-day content strategy.
  • Manages day to day operation of local social accounts.
  • Plan, develops and execute monthly social media content calendar.
  • Optimize performance of performance media.
  • Effectively track and report consumer data, insights, and learnings

SKILLS & ABILITIES

• Highly analytical & familiar with online experiences
• Equally comfortable co-developing a strategy & also implementing it with brand teams day-to-day.
• Familiarity with Web Analytics tools.
• A confident and articulate communicator capable of inspiring strong collaboration within an organization
• Strong interest in understanding and driving user behavior
• Demonstrative skills in handling many assignments simultaneously in a fast-paced environment while maintaining attention to detail
• Analytical, process-oriented, and comfortable with data analysis tools
• Business results oriented
• Proactive, positive and innovative mind set

STAKEHOLDERS

Internal: E-Commerce Manager, E-Commerce & Digital Director, Online Brand Manager, Digital Manager, Digital Specialist, GM, Ecom team, Corporate team
External: Customers, digital partners, agencies