Director of Marketing
- Dubai, United Arab Emirates
- 2 years ago
- Confidential
- Permanent
- Full time
Job Description
-
Date Posted:
2 years ago -
Location:
Dubai, United Arab Emirates -
Offered Salary:
Confidential -
Gender:
Any -
Headcount:
1 -
Industry:
Advertising / Public Relations / Marketing Services -
Visa Preference:
Emp Visa - Holders -
Joining Timeline:
15 - 30 Days, 10 - 15 Days, Immediate
Job Description
Department: Sales & Marketing
Employment Type: Permanent - Full Time
Location: United Arab Emirates - Dubai
Description
The overall scope of the Director of Marketing is to assist the Director of Sales & Marketing to position and promote Kempinski Hotel Mall of the Emirates and outlets as the market leader ensuring compliance with the brand Kempinski.
Key Responsibilities
Strategy & Budget
- Develop and agree on the hotel marketing plan with the Director of Sales & Marketing.
- Pro-actively promote rooms, food and beverage outlets, conferences and events, or any other activity with the potential to drive revenue
- Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc and incorporate a multi-channel approach to all activities
- Conduct competition analysis on a regular basis and review the positioning of key revenue-driving areas
- Understand market trends and target customers in order to develop appropriate campaigns and maximize revenues
- Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
- Finalize and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
- Forecast ROI for each activity, track results (ROI) of all marketing initiatives, including online, direct mail, and print advertising and review spend where relevant.
- Content Management
- Responsible for overseeing the development of content for both offline and online activities.
- Regularly review hotel information on the intranet, kempinski.com, GHA, and other third-party websites to ensure it is up-to-date and relevant.
- Develop an annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
- Plan and supervise photo shoots developing shot list while keeping the goals of the property and brand image in mind.
- Develop videography supported by the Director of Sales & Marketing, creative agency, and Kempinski corporate team.
- Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights
- Maintain all collateral, advertisements, open files, and other relevant assets as owned by the property
Collateral and advertising
- Oversee the creation and production of collateral both online and offline as per the brand guidelines.
- Ensure consistency in individual propertys voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
- Develop the communication plan and content for the monthly KENT newsletter
- Provide content regularly for the Corporate Kempinski Newsletter
- Create, coordinate, and maintain giveaways and collateral.
- Implement and multi-channel advertising plan in feeder markets, review ROI, and adapt campaigns as needed
Brand guardian
- In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand
- Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines
- Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.
- Communication and reporting
- Lead the monthly marketing meeting to discuss future campaigns to drive performance
- Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance, etc
- Communicate and coordinate with external partners including but not limited to the Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agencies, tourism boards etc..
- Contribute to my.kempinski to share marketing best practices
- Support corporate and regional initiatives as per deadlines
- Prepare monthly reports for GM, Regional Office, and owning company as prescribed
- Maintain and develop a guest database for mailings.
- Ensure complete knowledge of all hotel activities, promotions, new colleagues etc
- Self Development
Participate in Kempinski marketing training programs
- Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
- Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business-related industries.
- Keep updated with the latest developments in the hotel including all activities, promotions, and rates of the hotel.
Skills, Knowledge and Expertise
- 6-8 years experience in the hotel marketing department.
- Proficient understanding of the Marketing Principle fundamentals, concepts, tools, and practices.
- Copywriting skills.
- Experience in developing and running Marketing campaigns and their analysis.
- Proven project management skills.
- Experience in contract negotiations.
- Excellent skills in Microsoft Office.
- Creative programs such as photo-shop, indesign etc is a plus.
- English excellent oral and written skills.
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