Job Description

Your Role
As key source of knowledge and leadership for business development and communications opportunities, you will lead the department logistics, including staffing, knowledge management, opportunity tracking and reporting, and CRM efforts. You will communicate the marketing departments efforts to office and regional leadership and ensures both project data and client relationship information is tracked and reported appropriately, while overseeing and controlling the quality of marketing collateral.

You are a thoughtful mentor, able to train team members in best practices while also inspiring them to be proactive in their own professional development. In this role, you will also work closely with the Regional PR team on local communications and PR efforts and will join a tight-knit regional group of marketers and PR professionals. Marketers at Gensler also enjoy a robust global network of over 200 marketers and communicators who collaborate daily on strategies and tactics for winning new work.

You are a creative, motivated, and highly collaborative individual able to work under the direction of office leadership, senior staff, and global marketing leaders to write and design project proposals, presentations, and other collateral/thought leadership used to help the firm win work. You will also support the general activities of the regional marketing studio, such as strategy, positioning, storytelling, photography, graphic design, and knowledge management.

We are looking for a strategic marketer with a proven background in guiding teams through complicated pursuit processes. Workplace interiors pursuit experience is a major plus. Successful candidates will join a team of skilled marketers who enjoy working together almost as much as we love winning. Our next superstar will be a natural collaborator, eager to lend a hand or an idea. Excellent communicators, proactive problem solvers, graphic design wizards, and strategic thinkers will find an environment that supports thoughtful work and professional growth.

What You Will Do

• Participate and lead pursuit strategy and planning
• Work with principals, senior staff, and other marketing team members to design, write, and produce proposals, presentations, and other marketing collateral in alignment with brand standards
• Develop new materials as needed to support business development activities, with a critical emphasis on graphic design capabilities
• Perform multiple marketing efforts against rapid and frequent deadlines
• Learn and understand Genslers portfolio of work, practice areas, and capabilities
• Maintain marketing collateral, resources, and information systems
• Work closely with other marketing team members to complete special projects and elevate the quality of our efforts
• Support Gensler sustainability goals. Especially on topics relevant to your day-to-day duties.
• Engage and collaborate with the larger team on sustainability efforts and initiatives.
• Research and implement ways to optimize our internal workflow environmental impact.
  
  

Senior Marketing Leader are responsible for project-level success of office marketing efforts, including:

• Clear and constant communication with business development leaders, weekly BD meeting/reporting (via Salesforce) with office leadership and senior staff
• Knows firm portfolio and deliverables in detail, understands practice area capabilities, actively seeks out firm's best practices for use in local efforts.
• Conduct hand in hand with the strategy team, internal and external research to identify market insights that will lead to new opportunities, prospective clients, practice areas and client relationship guidelines.
• Leads strategy/kickoff meetings with BD champions
• Creates pitch strategy/budget with BD champions including research, network mapping, tasks/milestones, reviews, etc.
• Research targets, internal relationships, company history, market position
• Co-creates and delivers on a win strategy throughout the business development process, and manages marketing initiatives through close out
• Concept/write/design new material and collateral, as needed
• Acts as point-person for Firmwide communications-related projects
• Seeks out and implements process and content improvements
• Coaches team and peers on new ideas
• Maintains consistency of marketing deliverables, alignment with firm brand program, participates in design reviews with FW marketing team. Helps others learn Gensler brand standards.
• Maintains resources & information systems: ordering materials, updating project documentation, resumes, image libraries, etc.
• Work with senior staff to produce proposals presentations, and award submissions in alignment with Firmwide brand standards, to support business development activities.
• Maintain resources & information systems: ordering materials, updating project documentation, resumes, and image libraries.
• Translate key marketing collateral (English/Spanish)
• Develop graphic materials for both internal and external events including invitations, presentations, handouts, etc.
• Develop graphics for internal events and speaking engagements.
  
  

Your Qualifications

• 10+ years of professional experience in a marketing position preferably for an architecture, design, publicity or industry-related firm
• Bachelor's degree in Architecture, Interior Design, Marketing, Graphic Design, Communications, Journalism, or Business
• Ability to lead BD conversations confidently and strategically and collaborate closely with leadership on win strategy and storytelling
• Excellent written and verbal communication skills
• Creative and impactful graphic design skills, including creating effective presentations and marketing collateral
• Self-motivator with strong organizational and intra-personal skills, and a great collaborator
• Strong organizational skills to coordinate and manage multiple projects and deadlines
• Ability to work with diverse project teams and in a fast-paced work environment
• Mastery of InDesign, Photoshop and Illustrator are a must
• Proficiency in Microsoft Office (Word, Excel, and PowerPoint) is required and familiarity with Salesforce and Miro is a plus
• Basic understanding of sustainable design and operations is preferred
• Strong graphic design sensibility and written/verbal communication skills
• Experience managing significant marketing projects independently, working closely with senior staff and leadership on marketing initiatives
• Experience designing multichannel strategies
• Experience managing a large team hiring, training, mentorship, and leading talent
• Experience strategically partnering and supporting senior staff on business-critical projects
• Self-motivator with strong organizational and intra-personal skills; a great collaborator
  
  

Ideal Candidate Profile

• Ability to coach, lead, and manage people
• Self-starter
• Forward-thinking, strategic partner to our senior leadership
• Collaborative
• Client-centric
• Clear communicator
• Graceful under pressure
• Attentive to detail