Marketing Automation Specialist
- Dubai, United Arab Emirates
- 2 years ago
- Confidential
- Permanent
- Full time
Job Description
-
Date Posted:
2 years ago -
Location:
Dubai, United Arab Emirates -
Offered Salary:
Confidential -
Gender:
Any -
Headcount:
1 -
Industry:
Advertising / Public Relations / Marketing Services -
Visa Preference:
Emp Visa - Holders -
Joining Timeline:
15 - 30 Days, 10 - 15 Days, Immediate
Job Description
As a Marketing Automation Specialist, you'll be at the forefront of crafting integrated, multi-channel campaigns that resonate with our audience while meticulously monitoring and optimizing performance metrics. From tailored emails to strategic social adverts, you'll play a pivotal role in driving our digital automation efforts.
We're looking for a detail-oriented professional with a keen eye for data. Collaborating with our marketing and design teams, you'll continually refine our strategies based on tangible insights. If you possess the right blend of creativity and analytical prowess and appreciate a cohesive team environment, then this could be the next step in your marketing journey.
Your challenges
- Lead the charge on marketing automation, ensuring processes are slick and aligned with the industry best practices.
- Roll out top-notch lead nurture campaigns, from segmentation to testing, while scouting for tweaks and tricks to improve them further.
- Pinpoint our ideal customers by defining audiences and vividly representing accurate client personas.
- Map out customer journeys tailored for customers from all around the globe and their unique trading tastes.
- Keep an eye on market movements, competitors' moves, and jump on opportunities to improve our customer experience.
- Ideate and share insightful content across emails, notifications, pop-ups, and social channels that keep audiences returning for more.
- Plan and execute critical marketing automation tasks, from managing leads to ensuring our tools stay in sync.
- Be the wizard behind the curtain for our campaigns' performance metrics and integrations.
Requirements
- 2+ years of experience in a marketing automation role, preferably within the financial services industry
- University degree in finance, business, marketing, computer science, or a related field
- Independent project management skills
- Ability to handle multiple tasks with competing priorities under minimal supervision
- Capability to think critically and exercise independent judgement and discretion
- Good knowledge of HTML and CSS
- Excellent spoken and written English communication skills
Benefits
- Market-based salary
- Annual performance bonus
- Medical insurance
- Housing and transportation allowance
- Casual dress code
- Work permit
- A chance to work with top talent from across the globe (70+ nationalities)
- Ample team-building and bonding activities
- Great overseas travel opportunities
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