Senior Regional Marketing Specialist
- Dubai, United Arab Emirates
- 2 years ago
- Confidential
- Permanent
- Full time
Job Description
-
Date Posted:
2 years ago -
Location:
Dubai, United Arab Emirates -
Offered Salary:
Confidential -
Gender:
Any -
Headcount:
1 -
Industry:
Advertising / Public Relations / Marketing Services -
Visa Preference:
Emp Visa - Holders -
Joining Timeline:
15 - 30 Days, 10 - 15 Days, Immediate
Job Description
Job Description
Thousands of us around the world wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!
Responsibilities
Reporting into the regional marketing leader, the Senior Regional Marketing Specialist drives marketing activity for Middle East and Africa cross business/COU and company-wide. This includes aligning global go-to-market plans with regional insights to effectively reach and influence local audiences. The team will be working closely with regional leaders on the execution of the regional strategies, with regional commercial and operations teams; responsibilities include driving demand creation through effective marketing campaigns and tactics as needed, including digital marketing, social marketing, press relations, events and more.
Job responsibilities:
- Provides insights about region-relevant customers and market(s), based on region business strategy, local market trends, competitive insights and ensures alignment of region tactical plans to business goals.
- Works as part of cross-functional team to execute tradeshows and events in the region, supporting branded activity and aligning with PR and GR to manage reputation with key stakeholders.
- Supervise campaign budgets, analytics and reporting to ensure visibility to the business impacts resulting from the various activities.
- Influences business and supports sales objectives through effective communication that rely on cultural and operating norms.
- Collaborate cross-functionally and leverages internal networks to drive successful marketing performance.
- Contributes to business success by performing other tasks as required.
- Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.
Qualifications
- University Degree (Equivalent to Bachelors degree) in Marketing or a related discipline
- At least five (5) years professional experience in marketing field
- Knowledge and experience with demand generation strategies, MAP/CRM tools, competitive insights gathering, planning tools and budgeting processes.
- Strong understanding of all aspects of the marketing mix, experience activating promotions and leveraging tools across a variety of promotional channels.
- Proficiency in Microsoft Office and experience managing and/or using a wide array of communication tool
- Language requirements: Arabic native speaker preferred
What you'll experience working at UL Solutions:
- Mission: For UL Solutions, corporate and social responsibility isn't new. Making the world a safer, more secure and sustainable place has been our business model for the last 129 years and is deeply engrained in everything we do.
- People: Ask any UL Solutions employee what they love most about working here, and you'll almost always hear, the people. Going beyond what is possible is the standard at UL Solutions. Were able to deliver the best because we employ the best.
- Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers create. Were inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
- Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
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