Social Media Manager
- Abu Dhabi, United Arab Emirates
- 2 years ago
- Confidential
- Permanent
- Full time
Job Description
-
Date Posted:
2 years ago -
Location:
Abu Dhabi, United Arab Emirates -
Offered Salary:
Confidential -
Gender:
Any -
Headcount:
1 -
Industry:
Advertising / Public Relations / Marketing Services -
Visa Preference:
Emp Visa - Holders -
Joining Timeline:
15 - 30 Days, 10 - 15 Days, Immediate
Job Description
Key Responsibilities
- With the guidance of the Director of Marketing Communications, design and implement the hotels social media and e-commerce strategy with KPIs.
- Proactively plan creative, compelling, and targeted social media activity and campaigns.
- Stay informed of upcoming trends and developments within the field of social media.
- Research and develop new ways to leverage social content to improve performances.
- Setting KPIs for social media agencies and using relevant social media monitoring tools to manage all of the resorts social channels.
- Conduct competitive analysis studies on competition and provide recommendations on content changes for the resorts social channels.
- Oversee all social media accounts of the resort, which includes F&B and Spa, through social media agencies and ensure accountability.
- Prepare and implement the annual social media content strategy in accordance to brand.
- Prepare bi-weekly posting and Instagram Stories for approval of the Director of Marketing Communications.
- Plan and execute social media influencer campaigns, working closely with local and/or international influencers / KOLs and with the Assistant Public Relations Manager.
- Collaborate with the eCommerce Manager to create and execute social media campaigns that will generate leads, drive quality traffic and fans/followers engagement.
- Community and crisis management on multiple social media accounts.
- Prepare monthly reports on social media for distribution to department heads and executive committee.
- Work closely with various departments to produce quality content for social media.
- Writing, commissioning, and editing materials for a range of key hotels audiences for use across all social media platforms.
- Plan, organize and oversee all social media photography / videography sessions.
Key Competencies and Qualification
- Degree holder in Marketing or eCommerce Management or related discipline
- At least 2 years solid experience in similar capacity, preferably in luxury hospitality field
- Excellent communications skills, articulate and compelling communication style
- Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences
- Strong attention to detail
- Proven track record with project management skills
- Capable of creative thinking, working with flair and imagination
- Good writing skills in English
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