Marketing Content Lead (PMO)
- Dubai, United Arab Emirates
- 2 years ago
- Confidential
- Permanent
- Full time
Job Description
-
Date Posted:
2 years ago -
Location:
Dubai, United Arab Emirates -
Offered Salary:
Confidential -
Gender:
Any -
Headcount:
1 -
Industry:
Advertising / Public Relations / Marketing Services -
Visa Preference:
Emp Visa - Holders -
Joining Timeline:
15 - 30 Days, 10 - 15 Days, Immediate
Job Description
Responsibilities:
- Review marketing content as fit for business units, recommend content and messaging strategies for business units;
- Create marketing campaigns and programmes which will fit to business metrics of UVs, sign-ups and effective first time deposits, while ensuring timely reports of such initiatives;
- Oversee operational processes and systems to ensure they are efficient, effective, and aligned with the company's strategic goals;
- Work efficiently with other departments to develop and implement strategies and operations which will improve business metrics;
- Develop and maintain documentation of processes;
- Train staff on new or revised processes;
- Monitor compliance with processes and take corrective action as needed;
- Identify opportunities for cost savings and process improvements;
- Assist in the development and implementation of company-wide initiatives;
- Participate in strategy meetings and provide input on operational implications of proposed strategies;
- Prepare reports for senior management on status of operations and progress towards objectives.
Qualifications:
- Knowledge of Web3 and/or crypto industry;
- Essential experience in trading (which can be non-crypto) if the previous criteria is not met;
- Passionate and talented leader and people manager, with strong brand and planning acumen, who has experience researching and planning for consumer and/or tech brands;
- 7+ years of relevant brand or product marketing experience in finance and tech space;
- Strong experience and keen interest in analyzing brand, consumer, category, cultural trends and data insights to identify opportunities for the brand;
- Experience in running integrated campaigns from strategy to execution, and end-to-end project management;
- Experience in forming strong working relationships with marketing counterparts in paid, owned and earned disciplines, forming the basis of trust and action to move strategies from theory to reality;
- See brand and strategy as a team sport, drawing upon your expertise and others' in brand, creative, digital, social, paid, owned, earned, and whatever comes next.
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