Brand & Design Team Leader
- Abu Dhabi, United Arab Emirates
- 2 years ago
- Confidential
- Permanent
- Full time
Job Description
-
Date Posted:
2 years ago -
Location:
Abu Dhabi, United Arab Emirates -
Offered Salary:
Confidential -
Gender:
Any -
Headcount:
1 -
Industry:
Advertising / Public Relations / Marketing Services -
Visa Preference:
Emp Visa - Holders -
Joining Timeline:
15 - 30 Days, 10 - 15 Days, Immediate
Job Description
About the Job:
Act as the custodian of all branding and communication activities and lead the creation and execution of effective customer communications across all channels to ensure promotion of the brand, products and image in line with the corporate strategy.
KEY ACCOUNTABILITIES:
Brand Design and Compliance
- Oversee all aspects of the brand identity associated with ADNOC Distribution in branch architecture, communications, applications and advertisements, in order to ensure that the overall branding objectives are achieved, and the right messages are disseminated in line with the corporate guidelines.
- Formulate and lead the implementation of the brand strategy and identity in line with the overall marketing and business strategy and objectives.
- Ensure that all aspects of the brand environment are within the corporate brand identity guidelines.
- Ensure brand compliance and consistency across all ADNOC Distributions offerings, facilities, premises and across media channels.
- Act as an internal consultant and collaborate with all function to guide and establish internal/external quality standards and ensure alignment with marketing strategic and brand objectives.
Marketing of Products
- Provide guidance related to brand design and alignment in the development of new concepts and ideas to launch new product offerings to meet unsatisfied demands and improve sustainable growth.
- Collaborate with all marketing teams and product owners to develop advertising story guidelines and communication requirements and collateral for products, services and events that are in line with the brand image.
- Collaborate with sales teams to turn the selling stories into sales tools to effectively present the brands, products and marketing initiatives to their customers, to support revenue growth.
Management of External Agencies
- Manage and direct the selected advertising agency to ensure the right messaging and corporate identity are disseminated through the required media arena.
Functional Activity Coordination
- Coordinate activities of specific functions related to retail, production, sales, advertising, promotion, market research, purchasing, distribution, package development and finance as they input and relate to ADNOC Distributions brand to ensure consistency and alignment.
Market Intelligence, Competitive Position Analysis and Consumer Models
- Provide consumer insights related to demand and supply in key demographic segments, including regional trends to support informed decision making within the senior leadership team.
- Analyse competitive brand positioning and recommend appropriate changes to ensure protection of ADNOC Distributions products, services and market share.
- Develop models to measure customer value, behaviour, loyalty and preferences, creating profitable cross-sell/up-sell and retention opportunities and increasing customer satisfaction.
Relationship Management
- Manage the development and maintenance of effective key business relationships with all relevant external/internal entities and all sections with the highest standards of business ethics, whilst promptly attending to all critical issues in-order to ensure the services required by the organisation are delivered in the most effective manner
Minimum Requirements:
- Bachelors degree in marketing or equivalent.
- 10 years of experience in Marketing / Brand Management, of which at least 4 years in a senior professional role, with growing managerial accountability, preferably in the retail sector or in a similar environment.
- Strong knowledge of ADNOC Distributions business objectives, operations and of the regional laws and regulations
- Regional exposure and retail background are a plus.
- JOB PURPOSE: Act as the custodian of all branding and communication activities and lead the creation and execution of effective customer communications across all channels to ensure promotion of the brand, products and image in line with the corporate strategy.
Related Jobs
- Permanent
PwC Middle East
Assurance - PwC Academy - Senior Sales Support Associate - Dubai
Dubai, United Arab Emirates
- Permanent
Miral Destinations
Brand Marketing Manager (Bilingual - Arabic and English)
Abu Dhabi, United Arab Emirates
- Permanent
Standard Chartered Bank
Business Development Executive - myZoi
Dubai, United Arab Emirates
- Permanent
IHG Hotels & Resorts
Business Development Manager for European Market
Fujairah, United Arab Emirates
- Permanent
Canon EMEA
CCNA - B2C Education Marketing Specialist (French speaker)
Dubai, United Arab Emirates
- Permanent
IHG Hotels & Resorts
Cluster Marketing Coordinator - Marketing
Dubai, United Arab Emirates
- Permanent
.jpeg?Expires=1721611895&Signature=ZJSS1dcsGxdbp7ffjRJWdXPa1Uy~X7oDOPu2-5bZakafbeerPVrqtX4E5DV~Y~mJMW4BX57eYUB7v6R~hVXPHeD-RicPxc3L4WvWdtIPpQpkCPo~ggvPIYDJyfjYmXZNFsiJ~O1UzAMh7IOUaKjb61TJKg8rx346BvM5gDpqpObziucF0R~2ub3t0MCwr9tyjo52NWCH-Dmwo~NZBsQflJh15mvy3MFwVuaEOPxXGjJWuW9Ejti0N9wwVNiMAK1tGrCcn-9ThPDBjJD29axzfgz3WvgacPIwJ7rfr0~JDEa0aL7h0502l~zHeDFPG7DZHWWfzHtOVmNpvBTvxrhQjg__&Key-Pair-Id=K2NS64SN1PHYK3){kind=logo}
Ventures Middle East (VME)
Consultant - Market Research and Feasibility
Dubai, United Arab Emirates
- Permanent
Anantara Hotels, Resorts and Spas
Events Sales Manager-Outside Catering
Abu Dhabi, United Arab Emirates
- Permanent
Jumeirah Hotels & Resorts
Manager, PR & Communications - Marketing - Jumeirah Beach Hotel
Dubai, United Arab Emirates
.png?Expires=1721611882&Signature=pDUwERa7-AkHWB~EuRobE5hjzz4iJoNd4nbvZN7gAWlUM9Ufah0IJ-trc86TZT2-h8ajpgu45V9FifseH9~FeaOednsJp27-aIVMOeYoJxy9nOJ~Jk0TTr97AHSl-uPDYLPJiuc3mlD3-czZvdGDTUbw0mn9qw3TwvbIv3mm8vO0hM6ONQXlf0Tco97TmkeU3Ea9QwLLyll64PeKCN3rj9f7wnATKxu42RrOuLwdIuMvIpWVCQyEMyivAhrsk9QOX7PNSzmeYnAuLk6ZdJfG9rM2nl-1mHQbhCuOw20uAPwJR1oLa2OZ-~REVNL~rkRimIw8fUwo8oK1FJ2IKoFhCg__&Key-Pair-Id=K2NS64SN1PHYK3){kind=logo}
- Permanent
Chalhoub Group
Performance Marketer - Michael Kors & Swarovski
Dubai, United Arab Emirates
- Permanent
Emirates Islamic
Relationship Manager - Priority Banking
Ras Al-Khaimah, United Arab Emirates
- Permanent
Emirates Islamic
Relationship Manager - Priority Banking - AJman
Ajman, United Arab Emirates
.jpeg?Expires=1721611895&Signature=kttR0F4inZ6Tc~FzxYuVsq~VpSb-See-RZSqZQHHItULhGDEMhkxVFe4k~vgRQ6Ek02jFdB0aF9Q7gLxcwthuSOGVU1fiN98iPRa~7cJ3f3aznEZzK5VNSNoWHppAyfOZ3O-LDPjyNC8asjZsijmaYRK7DgftehQ-iB~a~hbo0IYVsWxsuln3Wd6hd3egzIN-tJzZub7ooxS-yVdKYg7XvWmzspSj0BiQL9QmKNCCPY7kUp~7xCjeqn419CjGK0RW5rrvEyMYUqe~5-amrwg5gkQJN-9RaiKl3EqDedxwPqiryPDqmtRQOm9gE8CMyTNldPsQiDPAdVMGjHZoR6rEA__&Key-Pair-Id=K2NS64SN1PHYK3){kind=logo}
- Permanent
Savills Middle East
Marketing Director, Residential Agency - Middle East
Dubai, United Arab Emirates
- Permanent
Al-Futtaim
Assistant Merchandise Planner | Retail | Watsons | UAE
Dubai, United Arab Emirates
- Permanent
Agoda
Associate Director, Marketing Analytics (Bangkok Based, Relocation Provided)
Abu Dhabi, United Arab Emirates
- Permanent
Emirates Airlines and Aviation
Sales Steering and Commercial Support Manager
Dubai, United Arab Emirates
- Permanent
Hyatt Centric Jumeirah Dubai
Sales and Marketing Management Trainee
Dubai, United Arab Emirates
- Permanent
IHG Hotels & Resorts
PR & Marketing Manager at InterContinental Fujairah Resort
Fujairah, United Arab Emirates
- Permanent
Al-Futtaim
Marketing Executive | Al Futtaim Health | Healthcare
Dubai, United Arab Emirates
- Permanent
Majid Al Futtaim
Business Development & Growth - Senior Manager
Dubai, United Arab Emirates
