Brand Marketing Manager - F&B
- Dubai, United Arab Emirates
- 2 years ago
- Confidential
- Permanent
- Full time
Job Description
-
Date Posted:
2 years ago -
Location:
Dubai, United Arab Emirates -
Offered Salary:
Confidential -
Gender:
Any -
Headcount:
1 -
Industry:
Advertising / Public Relations / Marketing Services -
Visa Preference:
Emp Visa - Holders -
Joining Timeline:
15 - 30 Days, 10 - 15 Days, Immediate
Job Description
What You'll Do
- Brand Planning
- Work collaboratively with relevant marketing participating with creative ideas in the planning sessions with the marketing and brand team.
- Execute all brands marketing plans based on the agreed timeline such as in store promotion, events...etc
- Responsible for the final English & Arabic copywriting of all brands in brand assets such as profiles, website content, similar documents etc
- Briefing graphic designers on the design and content of brand collaterals inclusive of table tent cards, hoarding content, business cards, placemats, vouchers etc.
- Managing the process of briefing, developing, and executing brand elements such as interior branding projects, uniforms designs, name badges, bill holders, condiment holders etc.
- Support social media team with the brand strategy, tone of voice and objectives.
- Review & approve all brands monthly social media content calendar before going live.
- Reporting
- Monthly category reports to demonstrate value and unit sales by item for all menu items with recommendations to enhance category performance.
- Monthly promotional report to communicate redemptions and discounts of dine in and delivery marketing discounts.
- Monthly tracking of marketing department spends vs. budget.
- Create price benchmarking and gap analysis reports monthly with suggestions for new prices and new menu items.
- Utilizing the Business Insights dashboard to analyze brand and outlet performance and generate customer insights to make informed promotional recommendations.
- Franchising
- Managing and delivering all branding element and artwork requests from franchisees.
- Brief & audit the franchisee performance to follow the brand guidelines online and offline.
- Delivery
- Managing the execution of delivery campaigns and reporting the return on investment of the results.
- Through insight analysis, develop delivery strategies to enhance delivery growth.
- Loyalty
- Add & update brand info, loyalty updates and promotions.
- Schedule & manage all communications such as email, SMS or push notifications for the loyalty App.
- Monitor & report marketing campaigns & offers.
- Ongoing daily and weekly monitoring for the app performance by sharing the results with the restaurant manager, operations manager, and brand manager.
- BI dashboard management
- Corporate Communications
- Finalizing written content for corporate communications such as board presentations, AWJ website etc.
- Responsible for copy writing, briefing, and sending of the AWJ quarterly newsletter.
- Sending corporate greetings to the AWJ database.
- Managing PR relationship.
What Are We Looking For?
- Passionate about brands and technology
- Degree in Marketing or any equivalent alternative
- A minimum of 4 years experience in brand management
- Proactive, honest, and trustworthy
- Strong analytical, communication and interpersonal skills
- Able to work on his own as well as part of a team
- Fully conversant with MS office applications
- Arabic speaker is a plus
- F&B background is a plus
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